The age of consumerism is arguably on the decline as minimalism, quality goods, and conscious purchases increase. People are doing the math, and realizing it’s more affordable in the long-run to buy one quality product than it is to purchase and replace cheap items repeatedly. Businesses are getting on board, providing high quality, repairable goods rather than disposables. Patagonia’s Worn-Wear Campaign is an ideal example. The outdoor goods company creates top quality products, and when these items do wear out they offer a repair program – encouraging their customers to love their clothes rather than throw them out.
This idea of having a relationship with your goods is a valuable one. Think about those shoes you had as a kid, the ones you wore until your big toe stuck out the front. In adulthood this commitment to our goods diminishes as we jump on the “more, more, more” bandwagon – fueled by society’s needs for better products and new styles. It’s time to go back to having relationships with our items. Think of having a cast-iron pan for decades that you have cooked umpteen holiday meals in. Treasuring that hat that you’ve re-sewn the top together five times because you know it has another three years of hiking in it. Replacing the liner in an antique jacket because it’s comfortable, beautiful, and classic vintage~ These are all examples of how my friends and family have maintained a relationship with their goods. As quality products come back into style, the ability to hold onto your goods increases. A great example is an up and coming store called “Buy Me Once.”
Tara Button is a entrepreneur who’s goal is to provide her customers with the highest quality, most durable products on the market. She was recently quoted in Telegraph’s “The Rise of Buy Me Once” saying, “I thought to myself one day last year when I was washing my Le Creuset pan, I will have this for life – wouldn’t it be great if everything else in my kitchen was like that? You buy it once and you never have to buy it again.” Tara populates her store with high quality goods, like Le Creuset, that will last a lifetime. She does the research and tests the products, ensuring they will fit her consumers’ needs. This diminishes customers frustration with trying on their own to find the best products on the market.
Tara’s Buy Me Once is an online shop, that launched this year, offering clothes, shoes, kitchenware, appliances, and even toys to name a few! Her website also has useful articles, tips, and design challenges. Check it out! Wouldn’t it be a great resolution to set for the New Year, that everything we buy we’ll never have to buy again? Buy Me Once Campaign – give it a try.Like