There is a movement rapidly gaining momentum. It’s environmental with a focus on sustainability, consumerism, and conservation. This movement urges us to turn away from our over dependence on plastic. This man-made substance has undoubtedly made our lives easier in many ways over the last century. Unfortunately it is about to make our lives, our very existence on this planet, much more difficult. That’s because plastic does not decompose. Every single piece of plastic ever generated is still in existence. The Earth cannot digest it.

Safety Messenger
So how did we become a plastic society? Sometimes it seems like it’s always been that way. It’s hard to believe plastic water bottles have only been available to the public since the 60’s! In reality, plastic is a relatively new phenomenon. I’ve constructed a plastics timeline, to help clarify the inception of plastics, and how our dependence on this synthetic material grew and solidified.
It is important to note that some plastics play a very important role in our society. They’re highly valuable in medical equipment, food preservation, and for lightweight strength materials, to name a few. These are not the plastics condemned here. Instead, the issue is single use, unnecessary plastic items meant to be cheap and expendable. Plastic bags, water bottles, cheap toys, and silverware are the types of items having a devastating effect on our environment. They’ve got to go.
The purpose of this post is not doom and gloom, but instead to help us realize that humans have been around for over 200,000 years, and modern civilization for 6,000, and we’ve depended on plastic for less than 100 of those years (Universe Today). That being said, it’s not impossible to move away from plastics and reduce its damaging effects in our strained environment. We can very easily turn the tide and turn away from plastics for a greener, more sustainable future.
Plastic Use in the US
1869 – the first semi-synthetic polymer was invented by John Wesley Hyatt to replace the use of ivory. This was in response to a New York firm who offered $10,000 for anyone who produced a material that could replace the wild elephant ivory used in billiard cues. Elephant ivory was expensive, and having a synthetic product was advantageous to the manufacturers.
1907 – the first fully synthetic polymer was invented by Leo Baekland. Bakelite, the first plastic made with zero natural substances, replaced shellac as an electrical insulator. This came at a time when electricity was quickly spreading through American homes and businesses.
1939-1945 – Plastic use in the US increased by 300%. Along with many other inventions used today, the development of plastics didn’t really gain traction until World War II. Natural resources were scarce, and synthetic products were useful. Key plastic inventions included nylon and plexiglas.
Following World War II, our economy turned upward, and the age of consumerism began. People were ready to fill their homes with “stuff.” Plastic-made products were cheaper than those of glass and metal. After the deprivation of the Great Depression and the first and second world wars, the ability to buy and own was seen as a fulfillment of the American Dream.
1947 – Plastic water bottles are first sold commercially. At this point they were expensive and seen as a quality item. It wasn’t until the 1960s that they were sold directly to the public (The Nimbus Project).
1953 – High Density polythelene is invented. This plastic, identified in the recycling formula as #2, is one of the most common plastics we see in everyday products.
1960s – The movement against plastic begins. Concerns over the negative impacts of plastic production were raised in the mid 1960s. This was the start of the environmental movement, combined with the publication of Rachel Carson’s Silent Spring, the public became aware of water, air, and ground pollution. They organized to demand improvements in waste disposal, radiation, natural resource depletion, to name a few. Plastics, were also hot on this list of concerns. The first plastic debris in the oceans was discovered. Plastic became seen as a cheap, flimsy product, rather than a symbol of national success.

Associated Press
1982 – Kroger and Safeway begin using plastic bags.
1985 – 75% of grocers offer plastic bags to customers. At this point, most still preferred paper sacks. It took more than decade for plastic to catch on.
1980s – Plastic recycling begins. In response to the public concerns over plastic’s inability to decompose, the plastics industry was the first to present recycling as an option. They pushed for recycling programs at the municipal level nationwide. However, plastic recycling is far from perfect. In fact, many refer to it as decycling. There is still a lot of waste in the process, and many people still send their plastics to the landfill (Chemical Heritage Foundation).

KAFFEEKLATSCH Keurig’s first functioning unit. (Peter Dragone)
2002 – Bangladesh becomes the first country to ban plastic bags. Today there is an international focus on phasing out plastic bags. More countries are banning single use bags. Bangladesh is joined by Rwanda, China, Taiwan, and Macdeonia. Other countries prefer to charge per bag as in most Western European countries.
2012 – K-cups patent expires, and mainstream products increase astronomically. Keurig sales go through the roof, and consumers rush to purchase the quick and easy to use coffee pod machines and the variety of K-Cups products. In 2008 only 1.3 million coffee pod machines had sold. By 2013, following the patent expiration, 1 in 3 Americans reported to own a coffee pod machine at home or work (Boston.com).

Peacetimes News
2015 – Hawaii bans plastic bags in entire state. Previously four of Hawaii’s counties had outlawed plastic bags. When the final county, Oahu, passed the ban, Hawaii became fully plastic bag free. Some argue this passes California’s ban which is not complete until 2016.
2015 – John Sylvan, inventor of K-Cups, expresses his regret for inventing the product. “Coffee pods are the poster-child dilemma of the American economy,” beverage consultant James Ewell told Vanessa Rancaño of the East Bay Express. “People want convenience, even if it’s not sustainable.” (Business Insider) John Sylvan, sold his stake in the company for only $50,000 in 1997. He admitted to not even owning a coffee pod machine. “I don’t have one,” he tells the Atlantic. “They’re kind of expensive to use … plus it’s not like drip coffee is tough to make.”

Manila, Philippines – Waste 360
A leader in this movement, the Plastic Pollution Coalition, is calling to people to ban their use of single use products – think of straws, to-go boxes and silverware, water bottles, and to move to a cleaner future. The Plastic Pollution Coalition is made up of over 400 organizations and businesses, notable leaders, and countless individual signers. Members include Greenpeace, Captain Planet Foundation, Heal the Bay, and Jeff Bridges, Maroon Five, Bette Midler, Martin Sheene, Jack Johnson, and President John Dramani Mahama of Ghana.
Scientists are rapidly searching for a way to remove plastic from our environment, particularly the ocean. But they cannot keep up if we continue to use plastic at the rate we’ve been going. It’s our jobs to be conscious consumers – to say no to the straw, carry bags, and bring our own silverware. Now is the time to take part and get involved. You can join the coalition, or make your own concerted effort at home. For more ideas on how you can get involved check out this video by the Plastic Pollution Coalition.
Do you have ideas on how to reduce waste and say no to plastics? Please comment below!
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